GoHighLevel just shipped five updates that are quietly reshaping how agencies, coaches, and SaaS operators run their businesses — and most people are sleeping on them. We’re talking about AI memory inside Ask AI, voice commands, live video sessions in courses and communities, funnels embedded directly inside membership areas, and native MCP support for AI agents in workflows. If you’re running any kind of business on GHL, these are must-activates. Watch the full tutorial here: GoHighLevel 5 New Features Tutorial
Let’s break down each one — where to find it, how to turn it on, and how to actually use it.
How to Enable These Features in GoHighLevel Labs
Before anything else, you need to activate these features from your agency account. Here’s how:
- Go to your Agency Account → Settings → Labs
- Turn on: Ask AI Voice, Funnel in Courses, Course Live Sessions, and SKI
- Select all sub-accounts, go to Bulk Actions → Enable Visibility → Enable Access
- Hit Save for each feature
Once these are live at the agency level, they become available across all your sub-accounts. Now here’s what each one actually does.
1. Ask AI Now Has Voice — And Memory
What Is Ask AI Voice in GoHighLevel?
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Ask AI Voice lets you communicate with your entire GoHighLevel system using spoken commands instead of typing. You open the Ask AI panel, activate voice, and speak naturally — it processes your request and generates a full response. In the tutorial, Nuno asked it to write a 5-day email sequence, specify brand details, and outline a lead magnet, all in one spoken prompt.
That alone is useful. But the real upgrade is the memory feature.
Does GoHighLevel Ask AI Have Memory?
Yes — as of this update, it does. If you scroll to the bottom-right of Ask AI and click your name, you’ll find a memory management panel. You can import a memory file that tells Ask AI everything about your business: your brand voice, your offers, your niche, how you communicate, and what your clients need.
The fastest way to build this memory file: go to ChatGPT or Claude, ask it to write a brand bio and memory file based on your business, then paste the output into the Import Memory field in GHL. Hit Add to Memory. Done. Your Ask AI now has full business context — permanently.
This is a massive upgrade for anyone who’s been frustrated by AI tools that forget everything between sessions. No more re-explaining your business every time.
2. AI Agents with MCP Support Inside Workflows
How Do AI Agents Work in GoHighLevel Workflows?
GoHighLevel now supports AI agents directly inside the workflow builder — and they connect to MCPs (Model Context Protocol servers), which means they can talk to hundreds of external tools natively.
Here’s how it works:
- Go to Automations → Create Workflow → Advanced Builder
- Add your trigger (e.g., Form Submitted)
- Add an AI Agent action — GHL has pre-built templates like Lead Pipeline Tracker, Form Lead Follow-Up, and more
- The agent comes pre-loaded with tools: opportunity updates, contact creation, SMS sending, one-time link generation, and more
- You can add additional tools — or connect an MCP
What External Tools Can You Connect via MCP in GHL?
The natively integrated apps include Airtable, Basecamp, Monday.com, Notion, Google Forms, Google Contacts, Open Router, Manus, and more. But beyond those, you can connect any MCP — including Zapier (which gives you access to 8,000+ tools), Make, Composio, or a custom-built MCP server.
You can also daisy-chain agents. One AI agent finishes → triggers another agent → triggers another process. Complex multi-step automation that used to require Zapier + Make + GHL in a fragile stack can now run natively inside a single GHL workflow.
For agencies, this is a legitimate selling point. You can build AI-powered onboarding, lead follow-up, and client management workflows without stitching together a dozen tools.
3. Live Video Sessions Inside GHL Courses
Can You Host Live Calls Inside GoHighLevel Memberships?
Yes — and this is one of the most significant membership updates GHL has shipped. You can now schedule and host live sessions directly inside your courses, and once the session ends, it automatically saves as a recorded lesson in the course area.
How to set it up:
- Go to your course inside the Membership area
- Add content → Add Live Session
- Set title, date, start/end time, and notification options (notify when live, remind 1 hour before, etc.)
- Hit Create
- When it’s time, hit Go Live — the session runs inside your membership portal
- After the session, the recording is automatically added as course content
No third-party webinar platform. No manual upload. The recording lives in your course — automatically.
For anyone running cohort-based programs, weekly coaching calls, or live training inside GHL, this eliminates an entire tool from your stack.
4. Live Rooms Inside GHL Communities
How Do You Go Live Inside a GoHighLevel Community?
The same live session capability now exists inside GHL Communities. Inside your community, hit Live Room, give your session a title, and start broadcasting. Participants get:
- Live video and audio
- Chat alongside the stream
- Reactions and raise-hand functionality
- Screen sharing
- Speaker and gallery view
The session records automatically. You can also schedule live events inside the community’s Events section — set a date, toggle Live Room, and the event gets a shareable link. Community members can register and attend directly from within GHL.
If you’re running a community-based offer — coaching, a mastermind, an agency community, a SaaS user group — this replaces Zoom + a separate community platform. Everything stays inside one ecosystem.
5. Funnels Embedded Directly Inside Courses
Can You Sell Inside a GoHighLevel Course?
Yes — and this is the update that changes the economics of course-based businesses running on GHL. You can now embed a full funnel page as a lesson inside any course. That means you can place an upsell, upgrade offer, or next-program funnel page at any point in your course flow.
Here’s the use case: a student completes Lesson 3. Instead of the next lesson, they hit an embedded funnel page — your sales page for a VIP upgrade, a mastermind, or your next course. It looks and behaves like a native part of the course experience. They can click Buy Now and go through your full checkout without ever leaving the membership area.
How to set it up:
- Inside your course, Add Content → Add Funnel Page
- Select an existing funnel from your GHL account
- Choose the specific funnel page (e.g., sales page)
- Give it a name (e.g., “Join Our Mastermind”) and publish
- The funnel page now appears as a lesson in your course sidebar
This is a built-in upsell engine for your membership. Students who are already engaged and consuming your content are your warmest buyers. Putting your next offer directly in front of them — inside the course they’re already in — is one of the highest-converting placements you can use.
How These 5 Updates Work Together
These aren’t five disconnected features. They form a complete operating infrastructure for any GHL-based business:
- Ask AI Voice + Memory → faster execution, context-aware AI assistance across your whole account
- AI Agents + MCP workflows → fully automated lead handling, onboarding, and follow-up connected to any external tool
- Live Sessions in Courses → coaching delivery without third-party tools, recordings auto-saved
- Live Rooms in Communities → community engagement and live events in one platform
- Funnels in Courses → continuous upsell path built into your course content
Together, they close the gap between GHL as a CRM/funnel tool and GHL as a full-stack business operating system.
Who Should Prioritize These Updates?
If you’re running any of the following, activate all five today:
- Agency owners — AI agents + MCP workflows unlock automation at a scale that used to require a developer
- Course creators and coaches — Live sessions + funnels in courses change the value of your GHL membership completely
- Community operators — Live rooms inside communities remove the need for a separate video platform
- SaaS operators white-labeling GHL — All of these are features you can position to your clients as native capabilities
Frequently Asked Questions
How do I turn on new features in GoHighLevel?
Go to Agency Settings → Labs. From there, activate each feature, select all sub-accounts, use Bulk Actions to enable visibility and access, then save. Features are then available across your sub-accounts.
Does GoHighLevel Ask AI remember previous conversations?
Yes — with the memory update, Ask AI can store a persistent memory file about your business. You import it via the memory management panel (click your name in the Ask AI bottom-right). It will remember your brand, offers, and preferences across all future sessions.
Can you host live calls inside GoHighLevel courses?
Yes. GoHighLevel now supports live sessions inside memberships. You schedule the session, go live directly from the course, and the recording is automatically saved as course content when the session ends.
Can you embed a funnel inside a GoHighLevel course?
Yes. Inside any course lesson area, you can add a funnel page as a content item. Select any existing funnel from your account, choose the specific page, and it renders as a native lesson in your course sidebar — including a fully functional checkout.
What is MCP support in GoHighLevel workflows?
MCP (Model Context Protocol) allows GoHighLevel AI agents to connect to external tools and services. You can connect Zapier (8,000+ tools), Make, Composio, or a custom MCP server, giving your GHL workflows access to virtually any external platform or data source.
What are the best GoHighLevel updates in 2025?
The top five updates currently are Ask AI Voice with memory, AI agents with MCP integration inside workflows, live video sessions in courses, live rooms in communities, and funnels embedded inside membership courses. All five are activated through Agency Settings → Labs.