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This GoHighLevel tutorial covers the new Ask AI feature: you type or speak a request and it actually does the work — creates the contact, books the appointment, builds the invoice, even writes a blog post. It’s still in beta, and it makes mistakes, but it’s the closest thing to talking to your CRM and having it listen. Here’s exactly how to turn it on and use it.
GoHighLevel Tutorial: What Is Ask AI?
Ask AI is a Labs feature that carries out full tasks inside your account instead of just answering questions — it creates contacts, books appointments, generates invoices, creates products, manages pipelines, and can even write and publish blog posts, all from a plain-language request.
Here’s the thing — most AI features in a CRM just answer questions. Ask AI does the actual task. You tell it what you want in plain language, and it goes and does it inside your account: creating contacts, booking appointments on your calendar, generating invoices, creating products, managing pipelines, even writing and publishing blog posts.
I asked it directly what it could do, and the list was long: search, create, and update contacts; create and update business records; manage and delete opportunities; build custom objects and associations; send and cancel messages; run campaigns; configure conversational AI and voice agents; handle call routing; create blogs; import courses; create invoices and products; run workflows; manage Agent Studio; pull reporting and dashboard data; handle media storage and brand assets. That’s not a chatbot list. That’s an operations list.
How Do You Turn On Ask AI in GoHighLevel?
Turning it on takes about thirty seconds: go to Settings > Labs at the agency level, find Ask AI, and activate it for all sub-accounts. Once enabled, it applies everywhere without needing to be switched on again at the sub-account level.
This part takes about thirty seconds:
- Go to your agency account (not the sub-account level)
- Click Settings on the left-hand side
- Click Labs
- Find Ask AI and click Activate Feature, then enable it for all
That’s it — you don’t need to flip it on again inside each sub-account once it’s enabled at the agency level. If you’re running under someone else’s white label, just ask them to turn it on for you.
What Prompts Should You Actually Give It?
The best way to learn what this thing can do is to stack a real request the way you’d give it to an assistant. Here’s the exact prompt I ran to test it:
“Create a contact. The name is Nuno Amit Test, the email is Nuno at test5.com. Give it the tag new lead. Create an appointment for Monday at 3pm on the demo calendar. Invoice them for the demo for fifteen dollars, make a product called demo audit priced at fifteen dollars, and send the invoice.”
That’s five separate tasks in one sentence, across contacts, calendars, products, and invoicing. Most CRMs would need five separate clicks through five separate screens.
What Actually Happened When It Ran
It broke the request into five tasks, asked which calendar to use when it found more than one, then created the contact, added the tag, booked the appointment, built the product, and generated the invoice in sequence — catching and correcting a pricing error along the way before confirming everything was live in the account.
It broke the request into steps out loud — literally narrating what it was doing before it did it. It found there were multiple calendars on the account and stopped to ask which one I meant instead of guessing. Once I picked the right one, it created the contact, added the tag, booked the appointment, built the product, and generated the invoice — all in sequence, confirming as it went.
It didn’t get everything right the first time. It billed the invoice at $1,500 instead of $15, caught its own error, and asked for confirmation to fix it. That’s the honest gotcha here: this is beta software, and it will make mistakes. What impressed me wasn’t that it was perfect — it wasn’t — it’s that it caught the error itself and asked before correcting it rather than silently leaving a $1,500 invoice sitting in a client’s inbox.
I went and checked the account directly afterward. The contact was there with the tag attached. The appointment showed up on the calendar. The product existed under Payments. The corrected invoice had gone out. It wasn’t just talking — it was actually changing records in the account.
Adding contacts to a pipeline
I followed up by asking it to add that same contact to a specific pipeline and stage. It had to figure out which pipeline I meant, since the test account had several, then placed the contact correctly. Same pattern: it narrates its reasoning, asks when something’s ambiguous, and confirms before executing.
Can Ask AI Write and Publish a Blog Post?
Yes, it can draft one — with a title, slug, and full body content — while handling other tasks in parallel, but it won’t publish automatically if the site is missing required setup like an author or category, stopping instead to flag what’s needed.
This is the one that surprised me most.
I asked it to research AI trends for a blog post and fold in relevant GoHighLevel features, while at the same time running a separate request to bulk-import a list of fake leads. It handled both at once — researching, drafting, and logging the blog creation while simultaneously parsing a spreadsheet of contacts, flagging invalid phone numbers, and asking me to confirm before executing all the operations.
The blog draft came back with a title, a slug, and full body content. It couldn’t publish outright because the site didn’t have an author or category set up yet, so it stopped and told me what was missing. When I asked it to generate a cover image, it produced one using my brand colors without being told what those were — it pulled that from the account.
“I don’t know of any other AI that has the ability to actually ask what it can do, and one that actually physically does all these different things for you with this capability.”
What About Bulk Contact Imports?
Ask AI can bulk-create contacts, tag them, and place them into a pipeline stage from a pasted list — in one test it flagged invalid phone numbers, asked for a single confirmation, then ran all fifty contact operations successfully. For larger real-world lists, a dedicated import workflow is still the safer route.
I pasted in a list of around fifty test contacts and asked it to create them all, tag them as new leads, and drop them into a pipeline stage. It flagged that the list was large, spotted the invalid phone numbers on its own, and asked for one confirmation before running all of the operations in parallel. It came back reporting 100 out of 100 operations successful — fifty contacts created, tagged, and placed in the pipeline.
That said, I’d be careful pushing this too far on a real list. Every AI system has some kind of context limit, and GoHighLevel hasn’t published where that ceiling sits for Ask AI. For a real import of hundreds or thousands of leads, I’d still lean on a proper import workflow rather than typing “here’s my whole list” into a chat box.
Where Does Ask AI Fit If You’re New to GoHighLevel?
If you’re still getting your footing with the platform, Ask AI is a genuinely good way to learn it — you can ask it how to do something, get the exact click-by-click steps, and then go do it yourself in the interface. That’s a real teaching tool, not just an automation shortcut.
If you want the fuller picture of how GoHighLevel’s automation, pipelines, and AI features fit together as one system instead of a pile of disconnected tools, that’s what the GoHighLevel Masterclass walks you through step by step. And if you’re brand new to the platform entirely, start with the free GoHighLevel and AI training to get oriented before you start layering on features like this one.
Frequently asked questions
Is Ask AI available to everyone on GoHighLevel?
It’s rolling out as a Labs feature, meaning it’s in beta and needs to be manually enabled at the agency level under Settings > Labs. It’s not automatically on for every account yet.
Does Ask AI make mistakes?
Yes. In testing, it mispriced an invoice before catching and correcting the error itself. Treat it as a fast assistant that still needs a confirmation step, not a fully hands-off system.
Can Ask AI publish content on its own?
It can draft a full blog post and generate a cover image, but if your site doesn’t have an author or category configured, it will stop and tell you what’s missing rather than publish incomplete content.
Do I need to enable Ask AI separately in each sub-account?
No. It’s enabled once at the agency level under Labs and applies across sub-accounts from there.
Where can I learn more about GoHighLevel features like this?
Check the FAQ for common GoHighLevel questions, or go through the full step-by-step course if you want a structured path instead of piecing it together feature by feature.